While older generations may not think they’re on par with the technological knowledge their grandchildren possess, new products are more accessible to them than they may realize. In Pavel Alpeyev and Yoshinori Eki’s article, “Japan’s elderly embrace iPad,” they delve into how the latest Apple hardware can make it easier to browse the Web, send e-mails, and read classic books.
Takahiro Miura, a researcher at the University of Tokyo, is working with a team that focuses on helping older adults rejoin the workforce by using computers. “The iPad is a good tool for the elderly because it’s very forgiving of mistakes, something that seniors fear when dealing with computers,” he said. “Unlike the PC, it doesn’t require prior knowledge.” Other features are available on the tablet that Home Care Assistance Columbus recommends, including games that can boost memory, create opportunities to interact with others, and allow easy access to daily newspapers, classical music and the Bible.
To date, more than 3.27 million iPads have been sold (http://www.apple.com/ipad/) with a base price of $499. Both BlackBerry and Hewlett-Packard have announced they will be unveiling similar tablet-style systems shortly. The older demographic is particularly lucrative for these companies because the proportion of people aged 65 and over climbs to records each year in countries such as the U.S., China and France.
Even though tablet computer popularity may increase among other manufacturers, the authors said elderly consumers still unfamiliar with technology tend to be attracted to Apple. “The iPad’s intuitive interface and the ability to enlarge text make for an appealing proposition to seniors,” they said. “It will rapidly increase in popularity among older adults once the product shortages are dealt with and there is a selection of appropriate contents, such as e-books.”
Make your grandkids envious!